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CASE STUDIES

The brands. The tests. The numbers.

What we changed for each client, why, and what it moved. Results come from tests and analyses on the client’s own store.

LAUNDRY SAUCE

Landing-page customers were worth 57% more, at the same cost to acquire.

Pre-sale pages and a funnel strategy for an 8-figure US laundry brand.

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8 HOURS

96% of orders on subscription, and a record revenue month.

Welcome offer, product page, cart and checkout work for a European sleep supplement brand.

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BOTANICAL H2O

+AU$510K a year in added revenue from winning tests.

A structured testing programme across product pages, collections and cart for an Australian jewellery brand.

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MONTIICO

$1.4M on Black Friday day one, up 28% year on year.

A Black Friday sprint across product pages, collection pages and checkout.

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Before and after, across the funnel

Before
8 Hours product page, before
After
8 Hours product page, after
8 HoursProduct page
Before
OHCASCAS product page, before
After
OHCASCAS product page, after
OHCASCASProduct page
Before
It's Olio product page, before
After
It's Olio product page, after
It's OlioProduct page
Before
Botanical H2O collection page, before
After
Botanical H2O collection page, after
Botanical H2OCollection page
Before
8 Hours cart, before
After
8 Hours cart, after
8 HoursCart
Before
Lovewell homepage, before
After
Lovewell homepage, after
LovewellHomepage
Before
MontiiCo checkout, before
After
MontiiCo checkout, after
MontiiCoCheckout
Before
Woxer cart, before
After
Woxer cart, after
WoxerCart
Before
MontiiCo collection page, before
After
MontiiCo collection page, after
MontiiCoCollection page
Before
Salt Lab cart, before
After
Salt Lab cart, after
Salt LabCart
Before
Salt Lab checkout, before
After
Salt Lab checkout, after
Salt LabCheckout
Before
Botanical H2O cart, before
After
Botanical H2O cart, after
Botanical H2OCart
Before
MontiiCo product page, before
After
MontiiCo product page, after
MontiiCoProduct page
Before
Basic Maintenance product page, before
After
Basic Maintenance product page, after
Basic MaintenanceProduct page

Straight from the testing dashboard

Winning A/B tests from client stores. Client names are hidden; the figures are as reported.

A/B test result for Client A
Client A · Cart+111.81% revenue per visitor+€12,131 a month
A/B test result for Client B
Client B+59.78% revenue per visitor+AU$8,466 a month
A/B test result for Client C
Client C+50.04% revenue per visitor+AU$8,366 a month
A/B test result for Client D
Client D · Product page+41.32% revenue per visitor+€3,313 a month
A/B test result for Client E
Client E · Product page+26.75% revenue per visitor+AU$14,293 a month
A/B test result for Client F
Client F+24.02% revenue per visitor+AU$8,963 a month
A/B test result for Client G
Client G+23.6% revenue per visitor+AU$7,876 a month
A/B test result for Client H
Client H+19.48% revenue per visitor+AU$61,934 a month
A/B test result for Client I
Client I+17.98% revenue per visitor+AU$9,740 a month
A/B test result for Client J
Client J · Product page+17.35% revenue per visitor+AU$11,383 a month
A/B test result for Client K
Client K · Product page+17.98% revenue per visitor+$15,033 a month
A/B test result for Client L
Client L · Product page+15.27% revenue per visitor+AU$35,404 a month
A/B test result for Client M
Client M · Product page+13.14% revenue per visitor+AU$57,595 a month
A/B test result for Client N
Client N · Product page+5.47% revenue per visitor+$15,182 a month

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