ABOUT
Enterprise-grade CRO, built for DTC brands.
LPG Digital is a founder-led conversion-rate optimization agency. We design and test the pages that turn paid traffic into revenue for 7–9 figure ecommerce brands.
Lars Passlick
Founder · LPG Digital
Lars led conversion-rate optimization for Nike.com and the Nike app for eight and a half years, alongside consulting 12 nine-figure Nike partner brands, including Zalando, ASOS, About You and Next, on their UX. That work lifted conversion by up to 264%.
After Nike he went all-in on LPG Digital, where he built the research and testing system the agency runs today and has used it to scale more than 40 brands doing 7 to 9 figures a year.
EXPERTISE
- Full-funnel A/B testing programs
- UX best practices across the full site from homepage to checkout
- Pre-sale pages and e-commerce funnels
- Offer design & AOV mechanics
- Heatmap & funnel analytics
HOW WE THINK
What makes the work different.
Diagnosis before design
We don’t start from a list of best practices. We start from your analytics, heatmaps, top ads and customer reviews, and only then decide what to change.
Revenue per visitor, not clicks
A higher conversion rate on a smaller basket is a bad trade. We judge every test on revenue per visitor, so conversion rate and order value move together.
Big swings, tested properly
Small tweaks rarely move enough to measure. We test full page rebuilds and new funnels, and every one runs against your current page on your own store.
Founder-led, start to finish
Lars oversees every account himself, from the first audit to the final test read. You work with him directly, not with a junior account manager.
Get in touch
The quickest way to reach Lars is to book a 45-minute call. You can also follow along on social, where he breaks down tests and page teardowns.