Frequently asked questions

A single page redesign goes live in 7–10 business days. On the retainer you’ll have tests running inside the first fortnight and a clean read on the first of them within three to four weeks.

Less than most people think. Each version of a page needs roughly 500 visits and 20 orders inside the test window on a smaller store, and around 2,500 visits and 100 orders on a larger one. Most brands doing $50K a month or more clear that comfortably.

Above that line, what decides a test is how big the change is. That’s the part we control, which is why we test bold page rebuilds rather than button colours.

We stop it, keep your original page live, and write down what it taught us. A losing test still tells you what your customers don’t respond to, and that shapes the next one. Catching a loser before it ships is part of the job: it’s revenue you would otherwise have lost by rolling the change out untested.

Mostly Shopify and Shopify Plus, where we run tests in Elevate. For other platforms we test with Varify or VWO.

Lars does. He runs the research, the test roadmap and the page designs on every account, and a senior developer builds them. You speak to Lars directly on Slack, not through an account manager.

A single page redesign is a one-off project with no ongoing contract. Full-funnel CRO runs for an initial 90 days, then month to month.

Yes. We regularly hand designs to a client’s own developer and work alongside their paid-media agency. We agree who builds what on the first call.