THE LPG NEWSLETTER
Four-minute CRO insights, read by 2,488+ ecom store owners.
What we’re testing on live stores, what won, what lost and why. Short enough to read between meetings.
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Inka ArthouseReal test results
Numbers from tests on live client stores, with the reasoning behind each change.
Page teardowns
Product pages, carts and landing pages from well-known DTC brands, and what we would test on them.
Ideas you can ship
Each issue ends with something you can brief to your designer or developer the same week.
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Find out what your funnel is leaking.
We look at your funnel, name the biggest leak, and tell you what we would test first — whether or not you end up hiring us.
See if you qualify Working with 40+ DTC brands · Founder-led · Typical reply within one business day