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LANDING PAGES · FUNNEL STRATEGY

Landing-page customers worth 57% more, at the same CPA.

Pre-sale pages and funnel strategy for an 8-figure US laundry brand.

+57%Revenue per customer
+63%Average order value
+45%Repeat-purchase rate
51%Of cold new customers came through landing pages

The brand

Laundry Sauce makes premium scented laundry pods in the US. Founder Ian Blair wanted bold landing pages for cold traffic and a clear view of the whole funnel, not more small tweaks around the edges.

What we did

  • Pre-sale pages for paid traffic: listicles, a celebrity-led page and offer pages
  • One prioritised CRO roadmap across the whole store
  • Multi-touch measurement of what each landing page actually brought in
  • A full handover, so the in-house team could keep testing

The result

  • Customers who came through a landing page were worth 57% more, at the same cost to acquire
  • Average order value up 63%, repeat purchases up 45%
  • Around $14K a month saved from the action plan

Measured by comparing new customers who saw a landing page with those who didn’t, not by an A/B test.

Ian BlairFounder & CEO, Laundry Sauce

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