$1.4M on Black Friday day one, up 28% on last year.

A Black Friday sprint across product pages, collections and checkout for an Australian lunchware brand.

+28%Day-one revenue year on year

$1.4MRevenue on day one

+10%Conversion rate

+5%Average order value

The brand

MontiiCo makes insulated lunch bags, bottles and lunchboxes for families. Black Friday is its biggest trading moment of the year, so the pages that carry most of the sales had to be ready in time.

What we did

Redesigned the product pages around what shoppers need to decide
Rebuilt the collection pages so the range is easier to shop
Streamlined checkout before the traffic spike
Shipped the essentials before the sale and scheduled the rest for after it

The result

$1.4M in revenue on Black Friday day one, up from $1.008M the year before
An extra $392K on a single day
Conversion rate up 10%, average order value up 5%

BEFORE & AFTER

What changed

“Your calmness under pressure and ability to pinpoint high-impact changes so quickly made a real difference.”

Steph PryorMontiiCo

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