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TESTING PROGRAMME · PDP · CART · COLLECTIONS

+AU$510K a year in added revenue from winning tests.

A structured testing programme for an Australian crystal jewellery brand.

+AU$510KAdded revenue per year
+13%Conversion rate
+8%Average order value
+18%Revenue per visitor

The brand

Botanical H2O sells crystal jewellery in Australia. The founders built the store themselves, and it had outgrown its structure.

What we did

  • A 16-test programme across product pages, collections, cart and checkout
  • Bigger, edge-to-edge images in the product page’s first screen
  • A cart redesign, and visual category navigation on collections
  • A product quiz and a site-speed clean-up

The result

  • Winning tests worth about AU$510K a year in added revenue
  • Conversion rate up 13% and average order value up 8% in the strongest tests
  • The winners now go into the brand’s full site rebuild

BEFORE & AFTER

What changed

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