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SUBSCRIPTIONS · CART · CHECKOUT · LANDING PAGES

96% of orders on subscription, and a record revenue month.

Before our welcome offer and product-page redesign, only half of this European sleep-performance brand’s orders were subscriptions.

+90%Subscription rate
+27%Average order value
RecordRevenue month
+100%Revenue per visitor from the cart redesign

The brand

8 Hours is a European sleep-performance brand. It sells sleep and cognition supplements, creatine and glycine, sleep accessories and a members’ programme, with subscriptions at the centre of the business.

What we did

  • A welcome offer for new subscribers, built into a redesigned product page
  • A new cart, with the bundle offer and free gifts moved into it
  • Landing pages for paid traffic: listicles, offer pages and advertorials
  • A quiz that recommends RISE, and a build-your-own-bundle page
  • Ahead of Black Friday: upsell placement tests, checkout optimisation and sale-messaging guidance

The result

  • Subscriptions went from 50% to 96% of orders
  • Average order value up 27%, and a record revenue month
  • The cart redesign doubled revenue per visitor, and the bundle offer in the cart lifted conversion 21%

BEFORE & AFTER

What changed

Oliver GroombridgeCo-Founder, 8 Hours

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