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FREE GUIDE · THE PDP BLUEPRINT

The 6 layers of a product page, and what converts in each.

What goes in each part of your PDP, from the first image to the last review, and what our A/B tests say about it. It’s the PDP system we use for our clients, written down so you can build and test it yourself.

FREE PDF · 89 PAGES

Where should we send it?

  • Set it up.How long your PDP should be, and which proof to lead with.
  • Build each layer.What goes where, tagged Best practice, Worth testing or Don’t.
  • Keep only winners.The two numbers that decide whether a change stays.

You’ll get the download link on this page and by email. Privacy policy.

WHAT’S INSIDE

From the first image to the last review.

Written for Shopify brands doing at least $50K a month, mostly on paid traffic, with product pages that get the clicks but not enough add to carts.

  1. The job of a PDP
  2. Two questions that decide your setup
  3. How people decide to trust you
  4. Before you build
  5. The six layers
  6. Layer 1: Gallery
  7. Layer 2: Title block
  8. Layer 3: Buy box
  9. Layer 4: Below the add to cart button
  10. Layer 5: Below the buy box
  11. Layer 6: Page close
  12. Across all layers
  13. What the tests say
  14. The complete PDP checklist
  15. The guaranteed PDP redesign

Get the PDP Blueprint

Lars Passlick

THE AUTHOR

Lars Passlick

Founder · LPG Digital

For context: I led CRO at Nike Europe for 8.5 years and have since scaled 40+ 7–9 figure brands with CRO, where I’ve generated over $34 million in extra revenue and counting.

ALSO FREE · PDF · 131 PAGES

The Holistic CRO Blueprint

The 5 pages of your funnel, and what converts in each. How I find the step that loses you the most money, what I build on each page, and how I test every change.

Get the Holistic CRO Blueprint →

FREE · 45 MINUTES

Find out what your funnel is leaking.

We look at your funnel, name the biggest leak, and tell you what we would test first — whether or not you end up hiring us.

See if you qualify Working with 40+ DTC brands · Founder-led · Typical reply within one business day