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FREE GUIDE · THE HOLISTIC CRO BLUEPRINT

The 5 pages of your funnel, and what converts in each.

How I find the step that loses you the most money, what I build on each page, and how I test every change. It’s the same process I run for my clients, written down so you can run it yourself.

FREE PDF · 131 PAGES

Where should we send it?

  • Find the leak.The five numbers to pull, and which step to fix first.
  • Fix each page.Homepage to checkout, layer by layer.
  • Prove it.Run and read a test, so a losing change never ships.

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WHAT’S INSIDE

Homepage to checkout, and how to test it.

Written for Shopify brands doing at least $50K a month, mostly on paid traffic, who already believe in testing but have nobody in-house to run it.

  1. Proof: five tests, one per page
  2. Why stores stall
  3. The formula
  4. Step 1: Diagnose
  5. The homepage
  6. The collection page
  7. The PDP
  8. The cart
  9. The checkout
  10. Step 3: Test
  11. Across the funnel
  12. One brand, three pages
  13. The four usual fixes
  14. What it’s worth
  15. Working together
  16. Questions people ask me

Get the Holistic CRO Blueprint

Lars Passlick

THE AUTHOR

Lars Passlick

Founder · LPG Digital

For context: I led CRO at Nike Europe for 8.5 years and have since scaled 40+ 7–9 figure brands with CRO, where I’ve generated over $34 million in extra revenue and counting.

ALSO FREE · PDF · 89 PAGES

The PDP Blueprint

The 6 layers of a product page, and what converts in each. What goes in each part of your PDP, from the first image to the last review, and what our A/B tests say about it.

Get the PDP Blueprint →

FREE · 45 MINUTES

Find out what your funnel is leaking.

We look at your funnel, name the biggest leak, and tell you what we would test first — whether or not you end up hiring us.

See if you qualify Working with 40+ DTC brands · Founder-led · Typical reply within one business day