Watch how we find where your store loses the sales your ads pay for, then book your free 45‑minute audit. For ecom brands doing $50k+ a month on paid traffic.
How the free audit works
Inka Arthouse45 minutes with Lars, one on one.
We test and measure with:
heatmap.com
Elevate
VarifyHere’s what we look for, and how we fix it.
You’re spending more on ads and the conversion rate hasn’t moved. The site gets blamed for the ads, the ads get blamed for the site, and the month closes with spend up and revenue flat.
How we fix it
We read your top ads next to the pages they land on, then test a first screen that carries on from what the ad promised. You get the answer as a test result on your own traffic.
A discount lifts conversion for a week and takes the margin with it. A price rise wins the margin back and costs conversion. A competitor’s page gets copied and doesn’t work on your store.
How we fix it
We judge every test on revenue per visitor, so conversion rate and order value move together. Bundles, subscriptions and offers are built into the page instead of a discount code.
A new theme, a new app, a redesign that looks better. Sales move, but so do ad spend and the season, so nobody can say whether any of it worked. And nobody in-house has the job of finding out.
How we fix it
Your current page against the new one, 50/50, including the fixes from our guidelines. If a change would hurt a page that already sells, the test catches it before it costs you a month.
+57%Revenue per customer
A celebrity-led page with Scott Eastwood, listicles, an intro offer page, a scent quiz and a pick-a-box page, plus reusable templates for their team. A first-touch attribution report had said to switch the landing pages off. Customers who came through them spent 57% more, at the same cost to acquire.
2×Revenue per visitor from the cart redesign
A welcome offer built into a redesigned product page, a new cart with the bundle offer moved into it, listicles, an advertorial and an offer page for paid traffic, a quiz and a build-your-own-bundle page. In the cart test, revenue per visitor went from €0.49 to €0.98, and subscriptions went from half of orders to 96%.
+AU$392KRevenue in one day, year on year
Brought in a few weeks before the sale, we ranked every change by impact and by what their developer could ship in time. Day one finished at AU$1.4M, AU$392K up on the year before, with conversion up 10%.
+18%Revenue per visitor from new product page images
A/B tests across product pages, collections, cart, checkout and the homepage. Revenue per visitor rose 18% from product page images, 17% from quick view on collections, 13% from the cart and 12% from collection navigation: about AU$510K a year from five winners. All five went into their new site, and we still run their testing.
2.5% → 6%+Conversion rate
We rolled back to a clean baseline, redesigned the product pages, collections and cart, set up testing on their own accounts and mapped their Black Friday offers. The store converted at over 6% during Black Friday.
+59%Revenue per visitor
Heatmaps showed only half of visitors reached the Add to Cart button. The first line now says what makes it different from supermarket oil, then the three choices come in order: squeeze bottle or refill, a bundle of 3, 6 or 12, and one-time or subscribe & save. Revenue per visitor went from AU$5.01 to AU$8.01. The homepage (+36% revenue per visitor), cart (+40%) and collection page redesigns won too.
+41%Revenue per visitor
The new product page took revenue per visitor from €2.83 to €4.00 on their best-selling chain, then rolled out to the rest of the range. The cart redesign lifted revenue per visitor 73% and checkout starts 48%, and the new homepage sends 47% more visitors to a product page. We also built their build-your-own chain stack page.
“I just wanted to say a massive thank you for jumping in with us at the very last minute… to help us get as many CRO opportunities implemented as possible before our Black Friday event went live. Your calmness under pressure and ability to pinpoint high-impact changes so quickly made a real difference.”
Steph PryorMontiiCo“Eye-opening. I was genuinely impressed with how quickly he identified opportunities for improvement, with confidence.”
Arny PollackHead of Growth, Seat Cover Solutions“My CVR has officially gone from 2.5% to almost 6%. This is a game changer for my business.”
Grace GentilliCouchCareTHE RECEIPTS
Every result below comes from the client’s own store data. No estimates, no projections.
+57% revenue per customer from landing pages, at the same CPA
Laundry SauceIan Blair (Founder & CEO) · 8-figure US Laundry Pod BrandCart redesign: 2× revenue per visitor. With the subscription offer, product page and landing pages, subscriptions went from 50% to 96% of orders
8 HoursOliver Groombridge (Co-Founder) · 7-figure EU Sleep Supplement BrandPDP redesign: +25% revenue per visitor
Next Level SkinNel Moktar (Founder & CEO) · 7-figure AU Beauty BrandPDP redesign: +59% revenue per visitor, +31% conversion rate
It’s OlioAlec Randall · 7-figure AU Olive Oil BrandPDP redesign: +21% revenue per visitor, +53% add-to-cart rate
ABOARD ApparelAlistair Ramsay (Founder) · AU Travel Menswear Brand+18% conversion rate from a homepage rebuild
Seat Cover SolutionsArny Pollack (Head of Growth) · 8-figure US Car Equipment BrandHomepage category navigation doubled conversion rate
Madd GearGlen Gordon (Head of AU&NZ) · 9-figure Skate Equipment Brand+18% revenue per visitor from bigger product-page images
Botanical H2ODanielle Dale Fraser · 8-figure AU Jewelry Brand
I spent eight and a half years leading conversion optimization for Nike.com and the Nike app, and consulted 12 nine-figure Nike partner brands on their UX. I started LPG Digital to bring that same testing discipline to ecom brands.
Most stores already pay for enough traffic. The work is getting more of those visitors to buy, and to spend more when they do. That’s why we measure revenue per visitor, not conversion rate alone.
Every audit draws on four sources: your analytics, your reviews and ads, your competitors, and our 600+ conversion guidelines. Every change is then tested against your current page, on your own traffic, so you only keep what wins.
Every offer carries a money-back guarantee tied to a result you can check in your own store data, like a page redesign where your current page is the control and the new page runs against it.
Find what’s leaking, what to test and where to start.
